Clean Fold is a laundromat and coffee bar located in the eclectic and creative East End, London. Designed to serve the needs of its community, the business model is focused on a "work while you wash" philosophy. I designed the brand strategy using bold patterns and straightforward, simple color schemes to frame quippy copy.
Key words: pristine, bold, sarcastic

Brand identity strategy, print + digital design, packaging design
Featured on Shillington's website as a branding and product line that embodies a "simple and pristine approach to design," alongside examples from Red Antler (Prose hair care products) and Pentagram (The National album artwork). 
*Work performed as a student project. 
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