Clean Fold is a laundromat and coffee bar located in the eclectic and creative East End, London. Designed to serve the needs of its community, the business model is focused on a "work while you wash" philosophy. I designed the brand strategy using bold patterns and straightforward, simple color schemes to frame quippy copy.
Key words: pristine, bold, sarcastic
Brand identity strategy, print + digital design, packaging design
*Work performed as a student project.