SCOPE
Pedally is a bike share service in Bath, United Kingdom with daily, monthly and annual subscriptions for visitors and locals. I designed the website to reflect a whimsical and light-hearted company branding focused on the fun of biking. I used a bright color palette and hand-drawn graphic element to bring the website to life.
Key words: whimsical, fresh, energetic
ROLE
Research, brand and identity creation, desktop and mobile website design
*Work performed as a student project.