SCOPE
Pedally is a bike share service in Bath, United Kingdom with daily, monthly and annual subscriptions for visitors and locals. I designed the website to reflect a whimsical and light-hearted company branding focused on the fun of biking. I used a bright color palette and hand-drawn graphic element to bring the website to life. 
Key words: whimsical, fresh, energetic

ROLE
Research, brand and identity creation, desktop and mobile website design
*Work performed as a student project.
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